Every day, roughly 80,000 Indian women begin their pregnancy journey. We bring them doctor-verified answers — in Hindi, for free, for eight years now. Here's what that looks like.
We spent two weeks in Rajasthan maternity wards before making a single video. That research shaped everything that followed.
Read the full story →*2026: Jan–March YouTube data
This is what happened when the right content met the right audience in the right language.
29 million Indian women register a pregnancy every year. — MoHFW Year-End Review, 2025
70% of specialist posts at rural health centres are vacant. — NMC, 2025/26
Only 15% of pregnancy health videos on YouTube are classified as reliable. — Journal of Medical Internet Research, 2025
Hindi is the first language of 600 million Indians — and the thinking language of hundreds of millions more.
This is the gap SuperMummy exists to fill. We are eight years in. We have only just begun.
The Audience
Our audience is not who you'd expect.
Where They Are
- 43.5% Tier 2 cities — Patna, Agra, Varanasi, Kanpur, Ludhiana
- Significant untracked audience from towns too small to appear in YouTube analytics
- Concentrated in Hindi belt: UP, Bihar, MP, Rajasthan
Who They Are
- Women aged 22–34
- First or second pregnancy
- Hindi-speaking, smartphone-owning
- 44.4% of commenters are confirmed pregnant women seeking specific advice
- Watching late at night, privately, on their own phone or husband's — with serious intent
Why They Trust Us
- Doctor-verified from day one, for eight years
- Simple clinics, not polished studios — because she walks into real, not professional
- No sponsors have ever shaped our content
- 900+ videos. Adding new content weekly.
Who We Work With
What we offer: reach no clinic can build alone. Medical episodes regularly reach 1–2 lakh views per video.
What they offer: verified authority.
Format: Dr Se Poocho — doctor in real clinic, answering her question.
Who should call:
Gynaecologists, obstetricians, nutritionists, paediatricians, lactation consultants.
We do not take advertising. We take partnerships.
The right brands: diagnostic chains (Dr Lal PathLabs, Thyrocare), pharma in maternal nutrition (Mankind, Cipla consumer, Abbott mass-market), FMCG with rural distribution (Dabur, Emami), maternal health insurance (Star Health, Niva Bupa), telecom (Jio, Airtel).
What we offer: not a mention — a relationship. Trust, carefully extended.
What we require: editorial independence. Always. Without exception.
We are not fundraising. We are building — carefully, deliberately, with a very clear map of where we are going.
Jananam Media portfolio: SuperMummy · Har Din MahaShivPuran · Ardaas Publishing
Phase 1 monetisation underway: WhatsApp Sakhi · YouTube membership · selective brand partnerships
If you are looking for a media property already trusted by millions, already growing without external capital, already sitting at the intersection of India's largest unserved content market — we should talk.
Not because we need to. Because the right conversation, at the right time, is worth having.
Media Kit
One page. Designed. Boardroom-ready. Everything you need to make the case internally.
Download our Media Kit →
Chanda Chaudhary
Founder, Jananam Media Pvt. Ltd.
I spent two weeks in Rajasthan before making a single video. Eight years later I'm still learning from her. If you'd like to talk — I'm not difficult to reach.