The Audience
90.5%
of our audience comes from outside India's six major metros.

Patna. Lucknow. Indore. Agra. Varanasi.

These are not footnotes in our analytics. These are our top five cities.

21.4 Lakh
Patna + Lucknow combined views in 28 days — more than all six Tier 1 metros combined.
30.1%
come from towns that don't appear in any dashboard.

We call them Her Bharat.
They are not an under-served audience. They are the audience.
58.0%
from the Hindi belt — UP, Bihar, MP, Rajasthan and adjoining states
97.11%
India-domestic. This is not a diaspora channel.
How They Find Us
80.4%
of all views come from YouTube Search.

Not the Shorts feed. Not a viral moment. Not the algorithm deciding she might be interested.

She opened YouTube. Typed a pregnancy question in Hindi. Found a doctor answering it on SuperMummy. 92 Lakh+ times in 28 days.

The remaining 13.2% comes from the Shorts feed — and even there, our average retention is 106.9%. Viewers are replaying.

Why They Stay
84.98%
average retention on search traffic.

Here is why.

Every SuperMummy video is a doctor answering one question — in exactly the time it takes to answer it. If the answer is 20 seconds, the video is 20 seconds. If it takes four minutes, it is four minutes. There is no introduction. There is no channel branding in the first three seconds. There is a question and a doctor.

We do not make videos to grow the channel. We make videos because she is searching for an answer right now, and a qualified doctor should be the one who gives it to her.

@vikasmishra01990 2 days ago (edited)
बहुत ही सुंदर ब्याख्या किया आपने
पूरी जानकारी थोड़े समय में कोई बकवास नही
अति सुंदर
धन्यवाद

"Complete information. Short time. No nonsense."

The Scale
1.15 Crore
views in the last 28 days
Feb 16 – Mar 15, 2026
+1,516%
year-on-year
January 2024 → January 2026
32x
more revenue per view on long-form than on Shorts — as the content she needs grows longer, so does the value

Data window: Feb 16 – Mar 15, 2026 · Updated monthly

Partnerships

We do not take advertising.
We take partnerships.

Editorial independence is not a negotiating position. It is the reason 1.49 Lakh subscribers trust us with the most anxious moments of their pregnancies. The moment a sponsor shapes our content, the trust dissolves. And the trust is the product.

Every video carries a medical disclaimer — "Each pregnancy is unique. Recommendations and guidelines in this video are generic and you are advised to consult your doctor for your individual care & health." — in English and Hindi, on every video, for eight years without exception.

Lives depend on it.

What we offer: reach that is search-verified, intent-driven, and concentrated in exactly the geographies and demographics that Hindi maternal health brands need to reach.

What we require: that nothing goes in front of our audience that a qualified doctor has not cleared.

The right partners
  • Maternal nutrition & prenatal supplements
  • Diagnostic centres & pathology chains
  • Pregnancy-safe personal care
  • Maternal health insurance
  • Telehealth platforms serving Hindi-speaking women
  • Baby care in the first year
The wrong partners
  • Weight loss products
  • Fast food
  • Any health claim we cannot verify medically
  • Anything we would not show to a woman in her first trimester
Media Kit

Everything you need. One page.

Every number current as of March 17, 2026. Data window: Feb 16 – Mar 15, 2026. Downloads as a PDF.

Download Media Kit →
See What She Sees →
Chanda Chaudhary, Founder of Jananam Media

Chanda Chaudhary

Founder, Jananam Media Pvt. Ltd.

Chanda Chaudhary. Founder, Jananam Media. Twenty-five years in media across India, Singapore, Dubai and London. Eight years building SuperMummy. She is not new to this conversation.

LinkedIn → chanda@jananam.co