India's leading Hindi pregnancy health channel
A Jananam Media Pvt. Ltd. property
1.15 Crore
views in last 28 days
80.4%
from YouTube Search — intent-driven
84.98%
avg retention on search traffic
+1,516%
year-on-year (Jan 2024 → Jan 2026)
Data window: Feb 16 – Mar 15, 2026
·
Updated: March 17, 2026
·
Source: YouTube Studio Advanced exports
The Audience
Women aged 22–34. First or second pregnancy. Hindi-speaking, smartphone-owning.
She is not browsing. She has a question. She typed it into YouTube at the moment she needed an answer — and found a doctor on SuperMummy.
58.0%
from the Hindi belt — UP, Bihar, MP, Rajasthan
90.5%
from outside India's six major metros
30.1%
from towns too small to appear in any dashboard — Her Bharat
97.11%
India-domestic. Not a diaspora channel.
106.9%
average Shorts retention — viewers are replaying
Every video is doctor-verified. Every video carries a bilingual medical disclaimer. Eight years. No exceptions. Lives depend on it.
Where They Are
21.4 Lakh
Patna + Lucknow combined in 28 days —
more than all six Tier 1 metros combined
(10.59 Lakh views).
30.1%
from towns with no city-level analytics entry.
Her Bharat. They are the audience.
Her Bharat. They are the audience.