Trusted Hindi pregnancy channel
A Jananam Media Pvt. Ltd. property
1.04 Crore
views in last 28 days
91.5%
from YouTube Search — intent-driven
82%
avg retention on search traffic
+1,516%
year-on-year (Jan 2025 → Jan 2026)
Data window: Apr 15 – May 12, 2026
·
Updated: May 14, 2026
·
Source: YouTube Studio Advanced exports
The Audience
Women aged 22–34. First or second pregnancy. Hindi-speaking, smartphone-owning.
She is not browsing. She has a question. She typed it into YouTube at the moment she needed an answer — and found a doctor on SuperMummy.
42.4%
from the Hindi belt — UP, Bihar, MP, Rajasthan
91.1%
from outside India's six major metros
32.3%
from towns too small to appear in any dashboard — Her Bharat
96.8%
India-domestic. Not a diaspora channel.
108.2%
average Shorts retention — viewers are replaying
Every video is doctor-verified. Every video carries a bilingual medical disclaimer. Eight years. No exceptions. Lives depend on it.
Where They Are
Patna#110.69 Lakh views
Lucknow#29.28 Lakh views
Indore#35.30 Lakh views
Agra#45.11 Lakh views
Delhi#54.60 Lakh views
Jaipur#63.55 Lakh views
Pune#72.77 Lakh views
Ahmedabad#82.48 Lakh views
Ludhiana#91.86 Lakh views
Bhopal#101.59 Lakh views
19.96 Lakh
Patna + Lucknow combined in 28 days —
more than all six Tier 1 metros combined
(9.25 Lakh views).
32.3%
from towns with no city-level analytics entry.
Her Bharat. They are the audience.
Her Bharat. They are the audience.