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She didn't die because medicine failed her. She died because no one had told her what to look for.
Eight years ago, a house staff member came to work with red eyes. His wife had delivered a baby boy two days earlier. But something had gone wrong. She was bleeding — severely. The family was frightened.
They didn't call a doctor. They called someone to remove the nazar.
For two days, while she hemorrhaged, rituals were performed. By the time anyone understood what was actually happening medically, it was too late. She died. Young. A new mother. From something that is, in most cases, treatable.
If she had known what postpartum hemorrhage looked like — if anyone in that family had seen one video explaining the warning signs — the outcome might have been different.
That's when Jananam Media and SuperMummy began.
Before SuperMummy made a single video, we spent two weeks in the maternity wards of small-town Rajasthan — Ajmer, Alwar, Jhunjhunu. Watching. Listening. Running research groups with pregnant women and their mothers-in-law.
She had a question. She didn't ask it. The ward was too crowded, the doctor too rushed, the prescription unreadable.
Every SuperMummy video is built for that moment. A question. Her question. A doctor who answers it. In a simple clinic — the kind she actually walks into, not the kind that looks good on camera.
The format is called Dr Se Poocho — Ask the Doctor. It has been criticised for not looking polished enough. We kept it anyway. Because she doesn't walk into fancy. She walks into real.
The Audience
times last month, someone searched for a pregnancy question on YouTube and watched a SuperMummy video.
Patna. Lucknow. Indore. Agra. Varanasi.
And then — beyond the analytics — % of our viewers
come from towns that don't appear in any dashboard.
Her Bharat.
Chanda Chaudhary
Founder, Jananam Media Pvt. Ltd.
Chanda has spent eight years building the platform she wishes had existed for the woman who didn't survive. If something here moved you — let's talk.
If you're here because someone sent you a link —
we're glad you stayed.
If something on this page made you curious, that curiosity is worth a conversation.
Let's Build Together →